Did you know that as of January 2022, there are 3.96 billion total social media users? Considering there are about 7.9 billion people in the world, that accounts for just about half of the world population.
These people are on Facebook, Twitter, Instagram, TikTok, YouTube, Pinterest, and LinkedIn (the list goes on).
The thing is, 3.96 billion people are a lot. Right? Diving into digital marketing can feel overwhelming, intimidating, and maybe not worth it?
But it is! It is so worth it, especially if you do it right. So let’s take the leap together.
What’s So Great About Social Media?
The digital world is in a state of constant evolution. As the year’s pass, it’s just getting more and more advanced. That’s why it’s so important to take advantage of this dynamic landscape.
Social media plays a crucial role in that.
A social media presence should only be a small part of your overall content marketing strategy. At the end of the day, social media is brimming with opportunities, and it’s less about the likes and follows and more about engagement.
Taking charge of your online presence and building relationships with your audience is what’s going to set you apart, and this is where social media really stands out. Once you have that audience, you can do so much more than you ever thought possible.
Is Digital Marketing Right for Your Business?
It’s hard to find a situation where social media would be a hindrance to a business, purely because it’s so diverse. Wielded just right, social media marketing can help you achieve a wealth of goals.
It does, however, need an investment of time and resources, so it’s important to make sure you’re getting right where you can. Remember, it’s also a process of experimentation, so a bit of failure is expected and (sometimes) necessary!
To get you started on the right track, ask yourself a few questions.
What Are Your Business Goals?
There’s a lot you can do on a digital platform, but some tactics are better for some goals compared to others. For example, if you want to raise awareness of your business, then you’ll need to establish credibility among any potential customers on social media.
This could mean starting a blog and posting it across various social media channels to get eyes on your page. It could mean hosting or taking part in interviews, or even just simply showcasing your product along with testimonials.
If your interest lies in loyalty and engagement, you can leverage social media to bring in followers based on competitions or special promotions. Ask them to submit design ideas and reward the best or most interesting things.
If your goals are financial, consider going for paid ads with special promotions and discounts. The moral of the story is that there’s no limit to the scope of social media, it’s all about how you use it.
Where Is Your Audience?
Your material has the ability to reach millions of people at once, whether you utilise Facebook, Twitter, or Instagram. Are they, however, people who would buy your goods and services? Your target consumers are almost certainly on social media, but you must determine which sites they use.
B2B organisations, for example, may not have a large net to cast, so posting content on LinkedIn rather than Facebook ads is more likely to create interest. Meanwhile, entertainment companies would benefit from promoting themselves on YouTube, which better promotes their offerings.
Do You Have the Right Resources?
Is there anyone in your company who has the time and expertise to put a strategy into action? If not, do you have the funds to hire a third-party firm? If you don’t know the answers to these questions, that doesn’t mean you shouldn’t use social media. Instead, begin small and expand as your company grows.
Benefits of Social Media Marketing
Social networks, however, they look or the marketing channel you choose, is an inevitable part of modern sales, and the benefits are so wide and varied that anyone not taking advantage is seriously missing out. It’s easy enough to see why social media platforms like Facebook are so useful, but let’s cover a few of the quick ones:
- More brand awareness
- Drive traffic to your site
- Improved SEO
- Higher conversion rates
- Customer service
- Improved brand loyalty
- More authority
- Marketplace insights
The list goes on, and each platform is going to have its own unique benefits (which is a whole other article), but no matter the method you choose, these four things are fixtures across the networks.
The right redirection, clever marketing, and even just visibility on a platform can get your web traffic skyrocketing. Your website is your online home, and it’s where all your marketing activities should flow toward. Though we don’t encourage using highly “salesy” techniques, use social media to link to your website wherever you can. A lot of these platforms also help you track your analytics in real-time, so you know exactly where your customers are coming from.
No marketing plan or strategy is free, but social media is way cheaper than other traditional techniques, with a reach that is potentially bigger than a highway billboard. A devoted customer could actually help your company find new audiences, which helps you grow with no further expense.
Consumers today prefer to buy from companies they like and trust, and social media for your business may help you establish the associations you (and they) want. As a result, even if the sales don’t appear to be directly tied to a certain platform, social media might contribute to a rise in sales. More than half of all companies that have been using social media for over two years have seen a boost in revenue.
Whether you’re aiming to re-establish yourself in a customer’s mind, or introducing yourself to a whole new client set, social media campaigns can help your business stand out.
Those who have never heard of your business may be introduced through a post in their news feed if one of their friends likes it, and those who have heard your name in passing can learn more about your products or services on a platform they already use. Visibility is a major part of brand building, as we’re sure you know, you just want to make sure your material reflects your organisation.
Working With People in the Know
We get it, it’s a lot. And as business owners, you don’t want to have to be worrying about something new. A good digital marketing plan can catapult your business to new heights, new opportunities, and new customers. You just need to work with people who know what they’re doing. Our goal is to develop a great social media strategy for your business, and we could handle all the creative and publishing stuff for you. Sound good? Get in touch with us today and let’s see what we can build together.