When Covid hit, the marketing world was turned upside down. Brands were forced to reconsider their marketing strategies as online stores and digital campaigns became the main touchpoint with consumers as countries went into full lockdown. Marketing executives needed to relook at their marketing budgets and tactics to bring digital to the forefront. Brands would need to partner with digital-first agencies to help them quickly adapt to a rapidly changing consumer landscape. In order to choose the right digital partner, we need to understand what makes a great digital marketing agency.
The characteristics of a good digital agency can be broken down into 4 key elements.
- Agile Mindset
- Customer Service-Centric
- Data First
Let’s explore this further:
“Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent” – Bill Gates.
We are spoiled for choice when it comes to choosing which agency to partner with. We have agencies specializing in anything from branding, to user experience, to media and many other marketing disciplines. However, for a digital partner, it is important to choose a full-service digital agency in order to really take advantage of the benefits that digital has to offer. Digital is agile by nature. If we see an ad unit that is not performing well, we are able to make immediate changes whether it be from a creative, targeting, or placement perspective. Therefore, having your full digital marketing campaign being run in-house by one agency, we are able to ensure that different disciplines are working together to continuously optimize campaign performance for the best possible return on investment. An agile agency is key to digital success.
“Happy customers are your biggest advocates and can become your most successful sales team” – Lisa Masiello
The client’s understanding of how an agency fits in within the business is the cornerstone of a successful partnership. Agencies are there to provide guidance, expertise and support to the marketing team of the brand. An agency is so much more than a marketing consultant. Strong digital agencies see their clients as true partners and keep open lines of communication. For a partnership to be successful the agency must be willing to go the extra mile for its clients when it comes to creating or implementing the brand’s marketing strategy. Customer service works hand in hand with relationship building. The client is entrusting their brand in your hands and therefore it is important that the client never needs to worry as your agency will always have their brand’s best interest at heart. When working within a competitive landscape the smallest of actions goes a long way in being a step ahead.
“Marketing without Data is like driving with your eyes closed” – Dan Zarrella
When it comes to digital marketing, it is no secret that data is king. However, a good digital agency will be able to harness this data into real change and innovation for your brand. Your digital ecosystem has so many potential touch points such as social media, email marketing, google ads, inbound marketing, content marketing, search engine marketing and so much more. You need an agency that has the tools and expertise to tie the data provided by each touchpoint together and turn these into real insights that then produces cutting-edge marketing strategies. It is important that the agency makes sure that the client understands the data and the impact on their business so they are able to recognize the shared value being created.
“People don’t buy what you do, they buy why you do it” – Simon Sinek
A good digital marketing agency needs to have a great company culture. It is also important that the agency culture is a match with the client’s culture. A good company culture ensures that employees are motivated and excited about working on the brands which translates into the work that is done. At Flume our north star is our motto of “Make it Matter” – this filters into every aspect of the work we do. From our customer service, to the creative work, from setting up media campaigns to building full-scale websites, we always make it matter!
Should you be interested in partnering with Flume to learn more about how we approach digital first marketing strategies, please do not hesitate to reach out!